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A company is almost as good as it is communicated to the public. Individuals who are able to combine sound communication skills with outstanding managerial and leadership abilities soar to great heights in their careers. Likewise, some technically good managers have fared poorly due to their deficient communication skills. Others are known to have embarrassed their organizations thoroughly when called upon to make presentations. Presentation skills are a component of good business communication, and since business leaders are the prime salespersons of their organizations, mastery of these skills is a priority for them. Advanced Business Communication is a flexible programme designed by the School of Media and Communication, Pan-Atlantic University, to address the identified gap in business communication and presentation among business leaders. The programme is guaranteed to hone and revamp your business communication skills through the various discussions in the modules.
Since communication forms a great part of the critical role of management staff, the Advanced Business Communication (ABC) programme has a central objective of helping professionals in senior management positions build the necessary communication skills that will enhance the overall performance of their jobs. At the end of the programme, participants will be able to: Know key aspects of business communication Tackle communication management in crisis situations Learn tactful and diplomatic communication styles, especially through the exercise of tactical thinking Foster better relationship with both internal and external customers Motivate their teams and propel them to action Handle media interviews and press conferences effectively Overcome speech making anxiety and be able to make compelling speeches Harness digital technology innovations for effective communication
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