Executive Programme in Advertising (EXPAD)

Creative Writing, Lifestyle Courses

  • Victoria Island, Lagos
  • 20 Days
  • 650,000.00

Today, advertising is no longer an appendage, but a worthy and tested partner, to all leading brand owners the world over. It is, indeed, a repository of Solutions, the preferred brand promotion option. This universal growth spawned a new age that is driven by Technology, Knowledge and Consumer Explosion. Advertising has thus cut out for itself a future of limitless opportunities and application. To be able to survive, compete and improve their levels of Expert Output and Value Addition, advertising professionals have no option but to continue to train and educate themselves for the benefit of the advertiser, the advertising media, the consumer and, above all, their very profession. This course by the SMC and Troyka-Insight Communications is a novel and rich source of such requisite equipment for perfection in the creation, planning, execution and delivery of excellence in advertising. It is the ideal bouquet of intellectual and industry blend.

Course Objective

The main objectives of the programme are: To introduce in the African Advertising industry a standing top-cadre manpower development bouquet that ranks among the best in the world. To stimulate in African Advertising leadership a new orientation towards unending self and organization improvement in strategy, creativity, management and best practice compliance. To activate attention towards the application of Africa-centred Advertising philosophy, regulation, creative idiom and cultural values; and To emphasize the importance of digital immersion, scientific research, and valid metrics as inevitable components of contemporary Advertising.

Course Outline
  • Brand Management Excellence
  • Public Relations Dynamics
  • Experiential Marketing
  • Political Advertising & Communicatio
  • Digital Advertising
  • Understanding Creativity and the Creative Process
  • Creative Strategy Development
  • Creative Production
  • Media Strategy Development
  • Post-campaign Analysis
Jack London

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SCHOOL OF MEDIA AND COMMUNICATION

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