Information Technology, Professional Courses
Conversion Rate Optimization is an effective framework that helps tap into the traffic a site receives and convert visitors into leads or sales. It’s vital to understand the reasons why site visitors aren’t converting sales, and use that knowledge to create a strategy that will better persuade customers. This course teaches you how to create a systematic, repeatable framework that consistently increases conversion rates on landing pages, microsites, and entire websites.
By the end of this course, participants will be able to: Identify what makes a landing page good or bad, effective or appalling through conversion planning Learn how to optimize landing pages with Product Page Optimization and PPC Conversion strategies Maximize click-through and conversion rates by building momentum Identify negative page elements that hurt conversion rates Effective ways to capture more leads, and reduce bounce rates Engaging in a dialog with your users
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