Mobile Marketing

Information Technology, Professional Courses

  • Ikoyi, Lagos
  • 0
  • 25,000.00

Mobile Marketing is the use of the mobile medium as a means of marketing communication. The Mobile Marketing Foundations course from E-Training Institute takes participants through the basic concepts in Mobile Marketing and related fields in Digital Marketing. With this course, participants can learn the best practices to interact with a mobile customer, security and privacy issues, social integration, asking the right questions, and launching mobile campaigns that impact sales and brand loyalty.

Course Objective

By the end of this course, participants will be able to- Understand Mobile devices, core mobile product and service offerings Understand Mobile Advertising and Search Knowledge of Incentives and Loyalty Programs Combining Mobile with Other Channels Learn how to market a business on the mobile platform through mobile marketing and social media In-depth knowledge of Mobile Rules and Regulations Gain expertise and knowledge of Mobile Marketing Measurement and Analytics

Course Outline
  • Lesson 1 - Introduction to Mobile Marketing
  • Lesson 2 - Mobile Products and Services
  • Lesson 3 - Incentives and Loyalty Programs
  • Lesson 4 - Location Opportunities
  • Lesson 5 - Mobile Advertising
  • Lesson 6 - Communicating with Mobile Audiences
  • Lesson 7 - Rules and Regulations
  • Lesson 8 - Mobile Measurement
  • Lesson 9 - Integrating Mobile and Other Disciplines
  • Mobile Marketing Foundations
Jack London

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