Pay Per Click (PPC) Certification

Information Technology, Professional Courses

  • Ikoyi, Lagos
  • 0
  • 25,000.00

Pay per click is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. It also focuses on optimizing ad spends and maximizing Click-through rate (CTR) and conversion. The Pay per click (PPC) Foundation Course from Simplilearn trains participants in the online marketing discipline of PPC and Paid Search. This course imparts an in-depth knowledge about the PPC advertising like campaign setup, campaign economics, landing pages, managing campaigns, and other PPC concepts.

Course Objective

The PPC Foundation course is best suited for aspirants who wish to begin their career in PPC and Paid Search. However, the course is ideal for: Online Marketers/ Entrepreneurs Marketing Professionals Business owners Bloggers Social Media managers Fresh graduates

Course Outline
  • Lesson 1 - Introduction to PPC
  • Lesson 2 - Account Hierarchy
  • Lesson 3 - The Buying Funnel
  • Lesson 4 - The PPC Auction
  • Lesson 5 - PPC Targeting Options
  • Lesson 6 - Introducing Keywords
  • Lesson 7 - Creating Compelling Ads
  • Lesson 8 - Measuring Goals and Bidding Options
  • Lesson 9 - PPC Account Audit
  • Lesson 10 - Integrating PPC with other Disciplines
  • PPC Foundations
Jack London

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